With the growing advancement in technology and the increasing number of internet connected devices, websites have evolved beyond their original purpose of simply transferring information. We are flooded with huge amounts of information daily, whenever we browse the internet and on a saturated web, one great way to stand out is by improving the way your pages look and feel.
Here are five trends you should look out for and consider for your website in 2018:
Cinemagraphs are a strong design trend which resonated with what we have been seeing in 2017, but has a strong future in the upcoming year of 2018. These can be divided into dynamic GIF’s and short videos.
The dynamic GIF’s are an easy way to add elegance to your website and have always been seen in a positive light by designers. These are easy to create usually, thus it can be seen why they are considered a convenient tool to beautify one’s website.
Image source: http://annstreetstudio.com/2013/03/21/amans/
Full webpage Animations
The Species in Pieces website is a great example to highlight how animations on one or more elements of the webpage can captivate an audience. The effectiveness of such websites relies on the dynamic feel when hovering over the different buttons and the dynamic atmosphere which is created by the constant movement of the different elements.
Example here: http://www.species-in-pieces.com/#
It is said that one picture is worth a thousand words and this directly correlates to the world of web design. Aesthetics and pleasing visuals take a key role in captivating and retaining people on your website, specifically for commerce platforms, thus big high resolution pictures represent an easy way to ensure this. This trend is simple in its nature as it used a very attractive image to get you to further explore the website and look for more information. The main elements on such a webpage are the pictures and minimal text which would redirect you to another page with more information.
Image source: https://www.apple.com/iphone/
As we just saw previously with the pictures trend, website preferably need a main element to them which would captivate any user who arrives on the page. Typography here can play a dual purpose, it can be a main element for the page or it can be used in terms of fonts. Custom fonts are important for designers to transmit a message as they envision it.
Check out this website for more details: https://www.supremo.tv/typeterms/
Scroll Triggered animations.
Scroll triggered animations are activated when you scroll down the page and are usually found on one page website. These make the page more dynamic as you go through it and will help you immerse into the website. These can be anything from a line moving around the page as you explore or a fully dynamic page changing entirely, visually revealing the story of the website.
An example here:http://www.firewatchgame.com
And these were some the main web design trends we can look forward to seeing in 2018, but given the constant evolution of technology and design we can only hope to see more innovation to come.