a sensations based web platform
Being in the creative business, it’s always so refreshing to work for an artist, and Pierre-Alain Folliet was no exception. He is a Geneva based photographer with an interesting story who has travelled the far reaches of the world exploring its marvels. His request was for a platform to share his passion with the world.
His work shows the natural beauty of places like Corsica or Argentina, all the way to Antarctica or the deserts of the Middle East, but no matter how diverse the locations are, there is a unifying style to all his work. His past career in Finance instilled in him a certain degree of precision and structure that has unavoidably influenced his artistic approach.
It was clear from the very start that in order to properly support his artwork, the website simply had to have the same feel to it. It had to be sharp, minimalist, beautiful and also have some meaning.
We wanted to give people the sensation that they’re entering a new world with a new perspective right from their very first contact with the site. That is why the homepage itself hosts an almost otherworldly view of the sand dunes of Rub al Khali. To further emphasize his personal take on perspective and dimension, the photo smoothly zooms out as you scroll down.
A light grey background was chosen in lieu of the traditional white as it complemented the soothing still atmosphere of his style. While at first glance it would seem to provide less contrast to the photos, what it really achieves is a seamless integration to his work.
It was important that the audience gets a little intimate with the artist, so the About section gives off relevant information about himself, his approach, as well as everything there is to know about his studio and his preferred cameras. This way, you get a feel for who he is as a person, for what drives him and his work ethic.
The whole point for the interface was to be as minimal as possible so as to not draw attention, but still function as needed. That is why we hid the usual horizontal navigation menu you normally see on the topside of most webpages in a vertical sidebar with graphical elements reminiscent of gradations on a camera lens. In fact, these elements are used throughout the site, like the artist’s logo, or the go-to-top button meant to resemble the red triangle that is used for precision focus.