inovation

AND AUTHENTIC BRANDING

Emarone is the first real estate project completed by Sogimmo, a real estate development company, marked by a total involvement and more than 20 years of know-how as a pledge of confidence and durability.
Résidence Emarone Collex-Bossy is a beautiful luxury complex in Switzerland with a charming refined village architecture that gives the property a very intimate character.
Built with high quality materials, the two floor condominium benefits from large windows that help fill the rooms with sunlight and bring a sense of freshness and vitality.

Emarone-mockup-1
Emarone-mockup-4
Emarone-mockup-3

Minthical’s first task was to create an effective logo design that would be authentic, distinctive, versatile and memorable. To ensure optimal visibility, we chose a simple but stylish typography and we looked into using a lighter color and complement it with a neutral one to create a strong contrast and make a bold statement.

A modern and innovative logo, with clean cut shapes is both eye-catching and easy applicable as it needs to be clear enough to be used online, print, embroidery, laser cut metal, stamps, letterpress, patterns, textiles.

A major role in developing the visual identity of the brand is played by a comprehensible website design that could reflect the brand equity and also the nature of its visitors.
A key skill to make an impact was to deliver in an engaging way a persuasive story filled with data, design, analytical thinking. The concept centers around the combination of content such as project presentations, technical descriptions, prices, maps and engaging imagery, including a virtual visit to help consumers develop a better customer journey and context awareness.

A potent tool in bringing clarity and purpose is using high-quality images that allow people to leverage creative visualizations. We aimed to lay emphasis on the shape and the visual character of the building captured from different perspectives.

Emarone-mockup-6
Emarone-mockup-7
Emarone-mockup-5

In today’s marketplace the mantra to survive is innovation.
Working with Emarone challenged us to think out of the box and brainstorm on a myriad of ideas in order to come up with a cool, modern design, relevant to the industry and with a strong impact on the human needs addressed.