All work and no play makes Minthical a dull agency. For this reason some of us need to get out into the world and pretend to be normal people. Of course, we can’t pretend to be normal average people, because you can’t trust normal average people to design your logos and websites. Instead, we take the high-brow route by going to events like artgenève.


This weekend, and the past few days really (28-31 January), sees Geneva hosting the artgenève art exhibit, satisfying all of your contemporary art needs. Geneva isn’t exactly known for its vibrant art scene, one would sooner find that in Lausanne or Basel, but small things do happen every now and then. In this particular case, artgenève brings together international galleries and private collectors. Works exhibited include those by Damien Hirst, John Armleder, and Betty Tompkins.


One wouldn’t say that art and design are the same thing. Design has to keep the end-users wants and needs in mind to deliver the best possible experience, this is why expressions like “the best design is invisible” are so popular. By contrast, art has the freedom to roam in any and all directions. The two do inspire each other though, and one often finds elements of art in works of design and one often finds artistic merit in design. They also draw upon similar inspirations, which is why they are often grouped together, which is why there are many schools of art and design. And that is why I will be going to the exhibit tomorrow. We seek to inspire love stories, but for that we need recharge our creative batteries.


Tomorrow is the last day of this short exhibition, so I recommend everyone go. Opening hours are 12:00-22:00 and ticket prices are 20.- full price and 10.- for students.

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Magda is a dreamer & an enthusiastic writer, in love with turquoise and traveling. She dislikes artichokes, is an avid worker and goals achiever, a proud Romanian and a vintage enthusiast.