In order to stand out in the competitive financial world of Geneva, Reliance Trust put their support in Minthical to work on a more fresh and innovative implementation of their brand in the digital world.

Minthical developed the initial concepts as well as the implementation of the brand in different medias, such as its stationery package, website and magazine advertisements for international publications.

Guided by determination and the wish to succeed, Reliance Trust needed a website which could encompassed a modern twist to a traditionally conservative industry. We offered the client a solution and took on the responsibility of providing them with a updated infrastructure on which to prove themselves and reach out to the world.

A proper marketing campaign is not complete with a physical set of advertisements
to reinforce the brand image. This is where Minthical steps in by helping the client produce different ads for many of their different events and magazines.