one blog, one store


Les Toiles Studio came to us looking for a full branding experience. They handed over to us the opportunity to create their story.

Les Toiles is an online studio based in Lausanne, Switzerland. This online project includes a concept store and an online magazine targeting both men and women from Switzerland and abroad.
It uses its presence to features unique brands and artists all over the world and offers insight into different lifestyle aspects. It acts as a canvass for artists of all sorts.

Brand construction


All our values put together form a diamond, an ideal that we strive towards.

No branding is complete without the proper marketing collateral materials. Les Toiles asked Minthical to prepare for them multiple materials, raging from postcards, newsletters to catalogues.

les toiles project
les toiles

We have developed the entire visual identity of the brand, as well as their website and social media strategy. The platform has been developed on a WordPress platform as it allows for a very easy and user friendly management of the posts section and it also offers the possibility of adding eCommerce features.